STARS
An Exhibition
Visual Treatment / Exhibition Proposal
PROJECT OVERVIEW
Stars is a collaborative portrait exhibition examining the lives, labor, and humanity of app-based delivery workers in New York City.
Using formal studio portraiture, the project reframes delivery riders not as anonymous infrastructure within the efficiency economy, but as individuals whose bodies, vehicles, clothing, and personal modifications carry the visible traces of modern urban labor.
Photographed against colored seamless paper backdrops, riders are presented with the same visual language often reserved for celebrities, athletes, musicians, or fashion campaigns.
Alongside each portrait, close-up detail studies document:
The project also is proud to feature a collective profit-sharing structure in which featured participants retain an ongoing stake in the success of the works created within their production group.
CONCEPTUAL FRAMEWORK
The modern convenience economy relies on bodies constantly in motion.
Delivery workers move through cities carrying food, packages, medicine, and daily necessities, while algorithmic systems reduce human labor into metrics:
delivery time
efficiency
ratings
route optimization
customer satisfaction
All reduced to a single metric; the star. This project interrupts that invisibility.
Rather than documenting workers within the chaos of the street, the studio environment removes distraction and isolates individuality.
The portraits become less about occupation and more about presence.
Every scratch, stain, repair, sticker, scar, and modification becomes evidence of a lived reality.
The work exists between:
portraiture
labor documentation
fashion photography
social observation
archival image-making
The exhibition aims to hold tension between dignity and exhaustion, individuality and systemization, identity and infrastructure.
VISUAL LANGUAGE
Portraits
The portraits are highly controlled and intentional.
Subjects are photographed similarly to:
celebrity editorials
studio fashion
Lighting is sculptural, clean, and deliberate.
Subjects maintain agency in how they present themselves:
proud
exhausted
humorous
guarded
confident
vulnerable
defiant
Victimhood has no place in this project, the goal is visibility.
COLOR SYSTEM
Each rider is photographed against a white seamless backdrop.
The consistent studio setup creates cohesion across the exhibition while allowing each subject’s individuality to emerge.
DETAIL STUDIES
Alongside each portrait, detail images focus on the physical traces of labor.
Subjects include:
hands
stickers
helmets
masks
brake handles
chain grease
cracked screens
bike modifications
delivery bags
patched rain gear
receipts
scars
tools
worn shoes
charging cables
navigation mounts
These details function as secondary portraits.
INSTALLATION DIRECTION
Gallery Layout
The exhibition combines:
Installation structure:
Main Wall
Large-scale rider portraits printed approximately:
Spacing should feel deliberate and minimal.
The portraits should confront the viewer directly.
Secondary Walls
Clusters of smaller detail studies:
Installed salon-style.
These walls function like evidence boards of daily labor.
PARTICIPANT STRUCTURE
Participants are collaborators within the project.
Drivers are grouped into production “Blocks.”
Revenue generated from works associated with a given Block is shared collectively among participants within that Block after deduction of production and exhibition costs.
This structure positions participants not simply as subjects, but as stakeholders in the cultural value generated through the work.
THEMATIC DIRECTIONS
The exhibition explores:
REFERENCES
Visual and conceptual references may include:
contemporary editorial portraiture
August Sander
Philip-Lorca diCorcia
Alec Soth
Irving Penn’s small trades portraits
Richard Avedon’s “In the American West”
commercial fashion lighting language
labor documentation photography
New York street infrastructure
The intention is not documentary realism alone, but a collision between commercial image-making and contemporary labor portraiture.
EXTENSIONS
The project may expand into:
CURRENT STATUS
The project is currently in development.
Initial production focuses on building:
The long-term goal is to create a body of work that operates simultaneously as:
CONTACT
Jordan Law
Good Time Gang Films, LLC
New York City
www.jordanthomaslaw.com
Jordan@goodtimegangfilms.com
https://www.instagram.com/jordan.thomas.law